About Louise

It all started when Louise got bored of her legal career and started a fitness blog…

30,000 followers later, Louise was approached by James Balfour and Giles Dean, the founders of pioneering fitness boutique 1Rebel. They told her she was wasted in the legal world and that she should jump ship and join the newly launched brand as their Head of Brand and Marketing.

Louise was given one instruction - “Think outside the box and disrupt in every way possible”.

Louise went on to pioneer a brand, content and marketing strategy that firmly put 1Rebel on the map. 1 year later, with over 2,000 new faces through the door, celebrities, influencers, ambassadors and an increased occupancy rate - the strategy successfully changed the way that consumers engaged with their favourite fitness establishments.

Over five years later, Louise has advised on the creation, launch and expansion of over 50 brands globally (including no less than 17 more gyms).

Clients have spanned the health, wellness, hospitality, travel, tech and beauty sectors and whilst based in London, the work and client base has a global reach - London, New York, Los Angeles & Europe, and then some.

With a side passion for pioneering the future of therapy, no concept is too disruptive.

If it is fun, fresh and exciting - Louise is interested.