Lead brand, marketing and content strategist - LONDON
Development of a multi touchpoint marketing strategy for the launch of the second 1Rebel club that delivered 90%+ occupancy - development of branded organic social, paid advertising, content direction, brand partnerships, influencer collaborations, event organisation
Strategy increased studio occupancy by 20% over a 6 month period and increased the brand’s Instagram following by 20,000 users
Creative campaigns - development, direction & execution of 4 quarterly creative campaigns including #RebelSleepRepeat and #RebelChristmass
Content Direction - organisation of monthly content shoots (photo and video) for trainer and studio content
Event Organisation - planning, development & execution of 2 x 200 person press, influencer and customer events. Managed relationships with Belvedere, Ciroc Vodka, Essie Nails, FaceGym, ProperCorn and others
Guerilla PR activations - including flash mobs in Broadgate Circle & supporting on the ‘You can now spin to work’ campaign
Celebrity and Ambassador Partnerships - development of all influencer, celebrity & ambassador partnerships including the 1Rebel VIP card, given out in the MTV award goodie bags
Brand Partnerships - working with LuluLemon, Sweaty Betty, Active In Style, The Sports Edit and more
Lead brand, marketing and content strategist - NEW YORK
Built a pre-opening waitlist of 10,000 individuals - selling $260,000 of pre-sale packages
Studio generated its first $1 million in revenue in 97 days and saw 70,000 customer registrations in the first 7 months of business
Visual brand development - creative direction and project management of the branding agency to develop the GRIT brand
Marketing strategy - working with internal Head of Marketing to develop cross-channel marketing strategy
Creative direction - sourcing photographers and videographers, development of all pre-launch and launch content, creative direction & final sign off
Video editing - management of third parties, development of video content, sourcing content
Reporting - internal reporting to GRIT team on growth of brand & areas to consider
Keynote Speaker, Amsterdam
Hosted interactive creative content workshops over the course of a day at Nike’s European Summit for all Nike ambassador European athletes
Educated on the best ways to use a social following to increase engagement, develop an engaged community, drive brand awareness and convert followers to sales
Lead brand, marketing and content strategist - LONDON & NEW YORK
Concept Ideation - prior to an an initial raise of $3.2 million from venture capitalists and angel investors, Louise worked with the founding team to advise on concept, route to market strategy and development of full marketing and user acquisition strategy
Hype & Social Media Strategy - assisted on the brand’s viral loops waiting list - building a waiting list of 1500 users and a value of £20,000 sign ups in the first 48 hours post-launch
Extensive Influencer Research (UK AND US) - research into 75 London and New York-based trainers and personalities and connecting a shortlist of advised candidates to the brand to build their founding roster of trainers
Content Direction - creative direction and input on all photo and video content as well as social media content
Social Media Strategy - development of social media campaigns and content
Interim Head of Brand & Marketing + Project Manager - LONDON
Concept Ideation - prior to the brand being developed, Louise worked with founders Olia & Alex to develop the BXR & Sweat by BXR brands.
Visual Brand Development - advised the Founding Team on brand development, logo, website development
Multi touchpoint brand & marketing strategy - development of creative campaigns to drive user acquisition and customer retention. Social strategy and content built an engaged audience of 30,000 Instagram followers during the project
Creative Direction - sourced all initial photographers and videographers and creatively directed pre-launch and launch brand content
Influencer Strategy - created and managed a full influencer marketing strategy for the club, introducing 100 influencers to the Club over 6 months post-launch
Brand Partnership Management - created and managed all social brand partnerships including with Harry’s Shave Club, Under Armoir, Adidas, BOOHOO, L’Oreal and others
Contributing Editor
Content Direction - for one of the United State’s leading ‘clean beauty’ brands - this year surpassing 10 figures in revenue.
Development and delivery of 10, science-back, research-driven articles - each month on leading topics within the wellness space
Interim Head of Brand & Marketing + Project Manager - CYPRUS
Concept Ideation - working with the founders to develop the FUELHOUSE brand and advise on how such a disruptive brand should be introduced to the Cypriot Market
Project Manager - introduction of 10+ experienced and skilled third parties required by the brand to bring the vision to life - management of all of these with a week by week project management timeline
Naming - Louise proposed the name for the brand
Visual Brand Development - guiding and briefing the Branding Agency on vision for the creative elements of the brand
Creative Direction - sourcing of photographers and videographers for the brand’s launch and pre-launch content. Creative direction of the same
